Another string to the bow.
As a lover of everything film I was asked, on one occasion, to write, produce and direct a corporate film. Looking at various attempts by others in this field, I felt that there was a lack of understanding of the culture and personality of the companies they were promoting, so like any other communication project I decided to apply the same rules of strategy and insight.
The end result being…they liked what I did and keep coming back for more.
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